Tag Archives: Strauss Zelnick

BioShock Not Dead, Life Goes On At 2K Marin

Bioshock_series

After Ken Levine left Irrational Games, the future of the “BioShock” franchise was, to say the least, worrisome. However, it seems that the games are not dead, at least not for good.

Strauss Zelnick confirmed at a recent analyst press conference that the series will continue via 2K Marin, the company who developed “BioShock 2.”

Zelnick said,

“We haven’t given any color on how you should think about it yet except we do believe it’s beloved. We think it’s important [and] certainly something that we’re focused on, something 2K Marin will be responsible for shepherding going forward. I don’t want to say much else except to agree with you. I think there’s a lot of upside in that franchise.”

“It hasn’t necessarily been realized yet. And the question for the future, assuming we decide to answer the question, would be ‘How do you stay true to that creatively?’ ‘How do you do something exciting?’ and ‘How do you do expand the market?’ That would be the natural drill. We’re starting from a good point on it. And certainly it’s been a great piece of business for us. It’s been a profitable piece of business.”

I could think of worst companies to take over the franchise and at least 2K Marin has some background with Rapture and the other components of the underwater pseudo-topia.

It will be interesting to see if they have anything up their sleeves…