Joss Whedon and Kai Cole’s Bellwether Pictures have announced the instant access to fans of their new film, In Your Eyes.
A timeless boy-meets-girl story, wrapped in a supernatural, Whedonesque world, In Your Eyesstars Zoe Kazan, Michael Stahl-David, Nikki Reed, Mark Feuerstein, Jennifer Grey, and Steve Howey.
In the frozen East Coast winter, Rebecca (Zoe Kazan) is withering away in a life of cocktail parties and lonely nights as the sheltered, soft-spoken wife of a successful doctor. Across the country in sun-drenched, arid New Mexico, charismatic ex-con Dylan (Michael Stahl-David) is struggling to find his footing and a fresh start. When these polar opposites realize they share an inexplicable connection, a unique metaphysical romance begins.
Whedon revealed in a special video message that In Your Eyes is now available for $5.00 as a rental on the film’s website. The release is being powered by the Vimeo On Demand platform and has been translated into Spanish, German, Portuguese, French, and Japanese for the worldwide release.
“It was always the plan to release ‘In Your Eyes’ in a new and exciting way. It’s no secret that the distribution landscape is shifting rapidly and there are tools at our disposal as filmmakers that we could only dream about ten years ago.”
In partnership with Bellwether Pictures is producer Michael Roiff’s Night & Day Pictures which shepherded the film through production and has been instrumental in forming and executing the release strategy.
Roiff echoed Cole’s sentiments:
“We’ve been aiming to do something like this from the get-go. When you work with Joss and Kai – you don’t get to say ‘but this is how it is usually done,’ you have to say ‘and now for something completely different.'” He went on to say, “Finding a partner like Vimeo to power this release was incredible. They are fantastic people working to make the future of distribution happen today.”