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Organic, Gluten-free, Fair Trade Lovely Lady Products Honored as “Innovator and Entrepreneur of the Year”

Lovely Lady Products was recently recognized for its premium allergen-free product line and entrepreneurship as well as its commitment to sustainability, water conservation and the environment. Lovely lady Products is the maker of Celiac-approved, gluten-free, fair trade, USDA Certified Organic skin and beauty care products.

The Fort Collins-based company, which manufactures its own products, recently received the prestigious Innovator and Entrepreneur of the Year Award by Boulder, CO-based Center for Resource Conservation for the company’s water conservation measures. The company does not add any water to it’s organic formula of pure-plant based products.

The company also was named one of three finalists at the Naturally Boulder 2012 Pitch Slam Awards by an industry-led organization that supports and promotes natural, organic and sustainable products business and entrepreneurship in Boulder, Denver and Colorado’s Front Range.

Lovely Lady Products, a celiac owned and operated company established by “Chief Loveliness Officer” Cheryl Caspi in 2011, has experienced significant retail and distribution success in its first two years in the local natural skin care marketplace. The focused line of facial, skin, hair and bath care products is currently available in 10 Whole Foods Markets in the Rocky Mountain region, at Alfalfa’s Market in Boulder, and other independent retailers in the region. The products also are approved nationally by Whole Foods Market, and the company’s goals include expanding sales in 2013 beyond the Colorado market.

The gluten-free line of premium organic skin, beauty and hair care products is based on pure helichrysum oil and argan oil and other plant-based ingredients. Both helichrysum and argan oils are renowned in the natural skin care world for their healing and anti-aging properties. Helichrysum oil, derived from strawflower and used for hundreds of years around the Mediterranean and Africa as an anti-inflammatory remedy and featured in a number of Lovely Lady products, was recently touted by Dr. Oz as a powerful remedy for treating wounds, burns and skin irritations.

“Many people with gluten sensitivities or celiac disease don’t realize that the majority of commercially available body care products are made with gluten, and most of these products aren’t even labeled,” said Caspi, whose own issues with Celiac disease and allergies inspired her to formulate the Lovely Lady products not only as gluten free, but also as certified organic.

Also part of its formula, Lovely Lady Products uses argan oil grown exclusively in Morocco.

“It’s never too early or too late to begin caring about the health and maintenance of your skin and we’re encouraging it by incorporating these amazing essential oils into our formulations,” said Caspi. “Also, we are thrilled with the response to our products by our retail partners and also by our consumers. In less than two years, we have built a loyal base and nearly 8,000 ‘Likes’ on our company Facebook page.”

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