Ouya CEO Julie Uhrman recently did an interview with The Verge and revealed some information about their newly released gaming system. Surprisingly, according to Uhrman said that 73% of the console owners have not bought a single game yet. But that doesn’t mean the company hasn’t been making money.
“Monetization on Ouya is so far better than we expected,” Uhrman assured The Verge. “It takes time to build what traditional consoles have had decades to build.”
Currently, the top-selling title on Ouya is a game called “TowerFall” from Matt Thorson. The game has brought in roughly $21,000 to date – after Ouya’s 30% cut. The second leading title is “Hidden in Plain Sight” comes from Adam Spragg. It has brought in a significantly lower amount at $4,381.”
“To say developers can’t make money on Ouya — I take offense to that,” says Uhrman. “I’m sure the creators of TowerFall and Hidden in Plain Sight would take offense to that. The console has only been out for a month, and developers have only had access to the hardware for about six months.”
Uhrman also argues that their current growth rate and purchasing rate with 27% of users buying games and an attach rate of 8 percent for the majority of top-grossing titles is relatively healthy in terms of a new business.
“I think there are a lot of social and mobile app developers that would kill for an 8 percent attach rate on a platform that’s only 30 days old,” she argues. “These numbers will grow as more gamers pick up consoles.”
Uhrman also predicts that by the end of the year, the top developers will be reporting making more than a million dollars.
Ouya recently launched a new campaign to match Kickstarter funds for developers who agree to a 6-month exclusivity deal with the console. However, this doesn’t actually appear to be a good deal for developers.