The American Dental Association (ADA) is partnering up with PopCap Games, the minds behind mega popular Plants Vs Zombies, to launch their “Stop Zombie Mouth” campaign. Beginning today, a limited run of one million packs of trading cards featuring characters from PopCap’s hit game Plants vs. Zombies is being distributed via thousands of participating dentists nationwide.
For the campaign, each card pack will also include a coupon redeemable for a free copy of the full PC/Mac edition of the game. The game coupons can also be downloaded for free from the campaign website, www.stopzombiemouth.com, which added a wealth of fun new content today, from Halloween decorations and kids’ activity pages to a themed music video, fun facts and much more.
The Stop Zombie Mouth campaign also has gained the support of Margo Wootan, Director of Nutrition Policy at the Center for Science in the Public Interest (CSPI).
“Changing eating habits among children is one of the most important yet difficult challenges that parents face today,” Wootan said. “The ADA and PopCap Games have come up with a fun, clever, and compelling approach that should appeal to young trick-or-treaters this Halloween. This campaign will help children recognize the relationship between healthy eating and healthy teeth, and provide one of the coolest alternatives to sugary snacks yet.”
The “Stop Zombie Mouth” campaign is set to continue through the month of October till Halloween. In just two weeks, thousands of ADA member dentists nationwide have ordered Stop Zombie Mouth kits to outfit their offices with the campaign theme and provide free collectible Plants vs. Zombies trading cards and game coupons to their patients.
An additional component of the campaign will feature a public service announcement airing nationwide on more than 100 radio stations, a press conference in New York City and more.
The special limited edition trading cards will have 45 different zombie types (including some not found in any editions of the game) and 5 new characters created specifically for the campaign who represent the germs found in a zombie’s mouth. Each pack holds five cards, including one card with the URL and redemption code to obtain the free copy of Plants vs. Zombies for PC or Mac computers.
At the moment, the free trading cards will only be available at participating ADA member dentists at a later date. The free game redemption coupons can also be downloaded directly from www.stopzombiemouth.com. The coupons, trading cards and other themed materials are designed to raise awareness of the importance of kids’ oral health as well as provide a fun alternative to sugary treats on Halloween night.