With the future just around the corner, laws and policies are a-changing. Movie theaters are proactively banning Google Glass and other wearable devices as they prepare for more people wearing them on a daily basis.
The Motion Picture Association of America (MPAA) and the National Association of Theatre Owners (NATO) has officially announced their “zero-tolerance” ban last month, according to the NATO blog. The rule is actually an addendum to the long-standing policy requiring audiences to silence their phones and putting away any recording devices during showings.
Google Glass wearers will have to put away the devices or they will be asked to leave.
“The National Association of Theatre Owners (NATO) and the Motion Picture Association of America (MPAA) have a long history of welcoming technological advances and recognize the strong consumer interest in smart phones and wearable ‘intelligent’ devices,” the two organizations said in a joint statement. “As part of our continued efforts to ensure movies are not recorded in theaters, however, we maintain a zero-tolerance policy toward using any recording device while movies are being shown.”