Nintendo has announced that is beginning a plan to phase out Club Nintendo, their customer loyalty program, worldwide this year. However, they also revealed this is to make way for a brand new loyalty program for customers.
All products released in North America after January 20 will not be eligible for Club Nintendo registration while March 31 is the last day that members in the region to earn coins, register products, and sign up for new Club Nintendo membership. The Club Nintendo program shuts down in North America on June 30 at 11:59 p.m. PT and all Coins will be deleted when Club Nintendo accounts are closed on July 1, 2015.
As a way for members to use their coins before the accounts are closed, dozens of downloadable games and “a limited quantity of exclusive reward items” will be added to the catalog before its termination. Also all Club Nintendo members in North America will receive a free download code for Flipnote Studio 3D in February 2015.
“In order to reach Elite Status, you must earn 300 Coins (for Gold Status) or 600 Coins (for Platinum Status) between July 1, 2014 and March 31, 2015,’ according to the North American announcement. “Members who reach Elite Status will be able to choose a downloadable game from a wide selection of Nintendo 3DS and Wii U titles. Your free Elite Status gift will be available between April 1 and April 30, 2015. A list of the Elite Status 2015 gifts will be posted here once announced.”